WCS strives to be at the forefront of every new interactive marketing channel. A new form of online marketing is emerging, commonly referred to as “Contextual Marketing.” The idea behind Contextual Marketing is to deliver your advertisement to individuals that are actively looking for information about your product or service online. There are many methods in which Contextual Advertisements can be delivered to the customer – the concept is to embed advertisements within relevant website content. This is accomplished in a number of ways, ranging from highlighted text and keywords within website copy, to pop-up banner ads based on the consumer’s keyword search. Contextual Advertisements allow you to target your advertisements to a highly qualified, and receptive audience. This area is quickly becoming recognized as a marketing channel that can deliver results and ROI. To learn more about our Contextual Marketing services please Contact Us.