Where Are the Best Lists? | Avoiding Spam

1. Email is Inexpensive
   Email is far less expensive on a cost-per-contact basis than other advertising options, including banner ads, print advertising and telemarketing. Thirty-five percent of Association for Interactive Marketing (AIM) member companies report that the cost of sending a single B2C email marketing message is less than one cent.


2. Email Creates Quick Response Cycles
   Email cuts response times down from as much as six to eight weeks for direct mail to as little as 48 hours in most cases.


3. Email Marketing Campaign Results Are Measurable
   Campaign success can be measured using software designed to record responses or sales that are attributable to email marketing efforts. Reports can be generated on the number of emails opened by your recipients (open-ups) and the number of times your embedded links were clicked (click-throughs). By being able to quantify the success of campaigns while in progress, marketers can quickly adjust strategies to strengthen response rates.


4. Email Has a Wide Reach
   Email is the most widely used facet of the Internet and is part of many people's daily routine. It is a communication medium with an exceptionally large audience that allows recipients to immediately act on messages.