Keyword Selection: WCS has developed proprietary methodologies for developing keyword lists. Software tools that have been developed in-house combined with off-the-shelf applications allow us to develop massive lists of targeted keywords. Whereas many advertisers may run campaigns with 100-200 keywords, we often run campaigns with 10,000+ keywords, sometimes even 100,000-200,000 keywords.

Tracking & Optimization: We have developed the tools that allow us to track the performance of each and every keyword by search engine. We can even track the conversion of click-throughs to leads which allows us to continuously optimize our client’s campaigns.

Pricing: If you manage placements on your own, won’t you save money by not having to pay a fee to an agency like WorldClass Strategy? Wrong! Our techniques, placement strategy, and relationships give us the ability to drive qualified traffic at a fraction of the price it would cost our clients to do it on their own. Most of the time, our average price-per-click, after our service fee, comes in at 50-65% less than an Advertiser is able to do on their own.

Traffic: We are able to drive a high volume of targeted traffic that many clients previously thought would be impossible to obtain from search engines. Our top clients are receiving over 400,000 unique and targeted clicks per month! Also, we have the ability to meet our client’s specific traffic targets on a weekly or monthly basis, which can be a difficult process to control on your own.

Experience: We have been managing PPC campaigns since the channel has existed. We know what works and what doesn’t work. You don’t need to learn the same (and expensive) lessons that we already have!

Focus: No matter how straightforward the applications and tools on the major PPC engines seem to work, an effective search engine campaign simply takes a tremendous amount of dedicated effort to manage placements, analyze results, and drive quality traffic. We have a staff of full-time search engine specialists that spend their entire day running and optimizing campaigns. Traditional advertisers simply can’t compete with this.

Broad Reach: We work with the full spectrum of PPC search engines (Overture, Google, FindWhat, Looksmart, Ah-ha, Kanoodle, etc,) which broadens the overall reach for our clients.

Relationships: Due to the large amount of business that we provide to the search engines, we are identified as premier customers and have dedicated account support. This is a major leverage point that is passed-on to our clients.